Likha: A Study on the Use of Interactive Program on Visitors’ Learning Expertise and Travel Intention: The Case of Quezon City Experience Museum
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
This study focused on the Quezon City Experience Museum found at Quezon Memorial Circle, Philippines. Researchers attempts to show how the interactive programs used in the said museum affect and relates to the learning experience and travel intention of the visitors. With the use of the Theory of Planned Behavior (TPB) by Ajzen in 1991, the study identified how the interactive program of Quezon City Experience Museum, an interactive museum, affect its visitors’ travel intention. On the other hand, by using the Constructivist Learning Theory, Interactivity Design and Theory of Usefulness, the study explained how the interactive program affects the learning experience of its visitors. The researchers used mixed method for their study. For the quantitative part of the study, the researchers selected 400 respondents through simple random sampling technique. These are recent visitors of the museum. As for the qualitative part of the research, the researchers requested for an in-depth interview with the former consultant of the museum, the local government of Quezon City and its museum director. Through the conduct of the survey and in-depth interview, the researchers concluded that the museum is a known attraction and the presence of its interactive programs results to a positive learning experience and travel intention for the visitors.
Authors and Affiliations
Rafael Andre Bertolano, Nathalie Flores, Pamela Lapitan, Ryzza Vanessa Macabate, Aila Rose Managuit, Jayne Lourdes Aidalice Platon, Jame Monren T. Mercado
Keywords
Related Articles
- EP ID EP598744
- DOI 10.6007/IJARBSS/v8-i16/5135
- Views 77
- Downloads 0
Moderating Effect of Index Based Livestock Insurance on Socio-Cultural Factors Affecting Performance of Livestock Projects in North Eastern Kenya
Livestock keeping represent vast majority of household wealth and accounts for more than two-thirds of average family income in arid and semi-arid lands of Kenya. In the last decade, four severed droughts occurred in Nor...
The Method of Managing Employee Motivation Based On a Halal Lifestyle
In general, there are various methods of managing motivation that have been adopted by Islamic institutions. Nevertheless, a question remains whether there is any method that can enhance employees’ motivation? What is th...
Information Flows of Reporting on Terrorism Attack by Online News Portals
Issues related to terrorism have been reported excessively by the media in order to tell public by giving recent and significant information. Currently, online media are known to be a major source of news as they can pro...
A Comparative Study of the Takaful Rules and Regulation for Malaysia and Indonesia Act
Nowadays, each country has adopted their own rules and regulation, and it’s usually different when we compare one state with another. The same situation applies to the insurance and Takaful industry for ASEAN countries e...
The Effectiveness of Career Counselling Model towards Career Maturity and Self-Concept Level of Former Drug Addicts
The purpose of this research was to investigate the effectiveness of Career Counseling Model towards the inmates’ career maturity and their self-concept level. This research has used experimental design, in w hich experi...