ЛЮДИНА В СИСТЕМІ МАНІПУЛЯТИВНИХ ПРОЦЕДУР: РИТУАЛ ТА ЕТИКЕТ
Journal Title: Гуманітарний часопис - Year 2015, Vol 1, Issue 2
Abstract
Melnyk E.A. HUMAN BEING IN THE SYSTEM OF MANIPULATIVE PROCEDURES: THE RITUAL AND THE ETIQUETTE The article is devoted to the study of the mechanisms of manipulative influence which have acquired popularity in the modern most-modernistic society. As manipulating people has become a habitual phenomenon in everyday life, economic competition and political battles, a consideration of this issue clarifies the notion of manipulation, its distinctive features and ways of implementation. It is pointed out that manipulation is defined as a power technology. The manipulation procedures influencing human consciousness and behavior are the ritual and the etiquette which are being considered in this article. Human behavior is stated to have been varied throughout mankind’s existence. It is subordinated to the norms developed in a society, therefore in most cases it complies with certain standards. The system of traditions to be observed in customs, rituals, rites, codes of behavior which it their turn show themselves in the form of constant moral incentives, preferences and habits, develop into a peculiarity of a certain society, exert their manipulative influence directed at the formation of acceptable norms of behavior in a certain social environment and become a kind of standards, even clichés. It is brought to notice that the regulative character of stereotypes approximates them to the notion of the social norm, the basic category of the theory of social control. The moral norm is formulated by moral consciousness in the form of compulsion, which is equally directed at all people, and obligatory to be submitted to. The ritual as a form of symbolic thinking is stated to be a manipulative procedure regulating public relations, stabilizes, rules and harmonizes society as a single body. It facilitates balancing status differences based upon the moral principles of the tendencies of public life related to regulation, compliance and subordination. As an element of culture making up the basis of stereotypical behavior, the ritual acquires the form of etiquette as it moves into the space of individual everyday behavior. As a manipulation procedure, the etiquette contains those requirements to the formal culture of a society which acquire the character of strictly specified ceremonial and in which the code of behavior has a particular significance. Exerting its manipulative influence, etiquette and ritualized behavior fixes certain social differences between people, thus performing the function of differentiation. It organizes such a way of communication (relations) which helps to ―relieve‖ the acuity of these differences in the communicative act, not eliminating them from other aspects life, though. Etiquette ensures the moral element in communicative acts from the position of organizing the optimal forms of activity for preserving personality as a whole. It possesses the ability to transform the principles of tolerant behavior, justice, will and necessity into moral practice.
Authors and Affiliations
Емілія Мельник
Keywords
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