Логіка формування системи репутаційного менеджменту підприємств / The logic of formation of the company’s reputation management system
Journal Title: Стратегія економічного розвитку України - Year 2017, Vol 41, Issue
Abstract
In the article the author argues and systematizes the factors of formation of trust of stakeholders to the enterprise. The purposeful influence n these factors as a basis of the system of reputation management is presented. Author defines the main methods of purposeful trust formation, the basis and tools of enterprise communication with key stakeholders in the process of building trust-reputation. Author combines elements of reputation management and communication techniques into a single system of reputation management of the enterprise, explaining the main interconnections and regularities of this system from the point of view of providing trust to the enterprise (target reputation).
Authors and Affiliations
Олена Дерев'янко
Keywords
Related Articles
- EP ID EP270693
- DOI -
- Views 117
- Downloads 0
Organizing of crisis communications in the reputational management
The article is devoted to the problem of preserving the reputation during the crisis. The objectives of the study is to critically analyze and summarize the views presented in the scientific literature on how to properly...
The features of evaluation of adaptation under the poster-industrial conditions of the activity of the enterprise
In the content limits of the article the adaptation is investigated as a characteristic of the enterprise, which is associated with the definition of the features of its activities, taking into account the changes occurr...
ВПЛИВ ІННОВАЦІЙ НА РОЗВИТОК АВТОТРАНСПОРТНИХ ПІДПРИЄМСТВ УКРАЇНИ
The innovation-driven development of the economy is a priority task of any modern state, including Ukraine. That is why the main objective of the paper is to understand how innovation affects the development of motor tra...
Problems of capitalization of the banking system of Ukraine
Banking capital is a factor that helps to evaluate the perspectives of development of the banking sector in general and a specific bank in particular. Its size determines the scale of bank’s operations. It is necessary t...
ДЕФІНІЦІЇ ПОНЯТТЯ «ІННОВАЦІЙНИЙ ПОТЕНЦІАЛ»
The high level of innovation potential of the enterprise is evidence of its successful and efficient functioning. Enterprises need to look for the ways of the development and effective use of the innovative potential. Th...