LUDIC STRATEGIES IN MODERN ENGLISH-LANGUAGE MEDIATEXT
Journal Title: Одеський лінгвістичний вісник - Year 2018, Vol 11, Issue
Abstract
The article is devoted to the comprehensive study of the phenomenon of language play in modern English, performed in the context of the communicative-activity approach to the study of linguistic and speech phenomena. On the methodological basis of communicative-functional linguistics and cognitive linguistics, the cognitive-communicative nature of the language game is substantiated in the article. In view of the factors of the cognitive-discursive order, lexical-semantic means of constitution and realization of the ludic intentions of the language personality as the creator media text and their ludic strategies are singled out. In the current research, the division of the main operating methods of creating language play was worked out for the purpose of target tasks. These are based on the external and internal structure of the word: units of the external structure are phonemes, free and bound morphemes, word-formation constructs; the internal structure of the word is its meaning, the types of meanings and their connotations, their motivation, as well as various transformations of meanings. Consequently, the two types of ludisms are differentiated depending on their grounding on the external or internal structure of the word. The first class includes phonosemantic, word-formation and lexicogrammatical ludisms, and the second is represemted by lexico-semantic, phrase-semantic and phraseological ludisms. The conclusion is made that from this perspective, language play appears as a process and result of the conscious linguistic activity of the individual, aimed at non-stereotypical variation of the form and content of the linguistic units on the playful level of communication in order to influence the emotional and/or intellectual sphere of the addressee. Language play is a manifestation of linguocreative thinking, which realizes the possibilities laid down in the linguistic sign. The basic principle of language play is the ability to establish associative relationships, which is an indicator of the creativity of the speech person. In the article it is proved that language play has a dual nature, combining features of both linguistic and speech phenomena.
Authors and Affiliations
Irena Snikhovska
Keywords
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