Marketing Challenges Facing Smes during Planning a Global Strategy.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
The purpose of this paper is to study and identify the critical challenges of Marketing for small and medium enterprises (SMEs) in Malaysia during planning a global strategy. It is very important for marketing management successfully deal with common challenges during planning a global strategy. The article has highlighted a significant issues of the strategic planning, decision making, marketing dynamic learning by analyzing previous literature reviews on the subject of Marketing management regardless culture differences, understanding a new market, etc. The significance of this study will show and fill up the gaps of current issues related marketing management and will add more knowledge for small and medium enterprises which effectively can implement knowledge during globalization.
Authors and Affiliations
Ms Kateryna Vorobyova
Keywords
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- EP ID EP412377
- DOI 10.9790/487X-2008054750.
- Views 86
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