MARKETING OF BANKING INNOVATIONS IN ENSURING FINANCIAL STABILITY OF UKRAINIAN BANKS
Journal Title: Бізнес-навігатор - Year 2017, Vol 2, Issue 41
Abstract
The author of the paper defines the main elements of innovative banking marketing in ensuring financial stability of banks. The main target of innovative banking marketing is to deepen the theoretical and methodical principles of implementing the process of innovative banking marketing and determine the directions of its improvement in the context of providing financial stability This process takes place in the context of ensuring financial stability of banks in the conditions of variability of meta-, macro- and micro-environments. The obtained results can be used to a new business model of the banks, which was formed by the financial crisis of the world.
Authors and Affiliations
V. G. Poddybna
Keywords
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- EP ID EP623599
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