MARKETING PROVISIONS FOR THE SOCIOECONOMIC DEVELOPMENT OF THE REGION
Journal Title: ЕКОНОМІЧНИЙ ДИСКУРС - Year 2016, Vol 3, Issue 3
Abstract
Introduction. The uneven development of the region and negative changes in the domestic economy require finding new, effective tools that can contribute to the social and economic development of the nation. Thus, the application of marketing approaches and tools facilitates the adaptation of regional programs of the socioeconomic development of regions and the enhancement of their effectiveness. Purpose. The aim of the article is to substantiate required theoretical studies and the development of practical recommendations concerning the application of marketing approaches and tools related to the social and economic development of the region. Methods. The study relies on the use of methods of logical generalization, unification, analysis, and synthesis, and monographic method. The methodological ground for the data analysis was the dialectic method of studying social and economic issues. Results. The study defines the essence, goal and preconditions of the social and economic development of the region. The study identifies the main factors that affect this process. The study justifies the role marketing factors play in the social and economic development of the region. The study suggests using marketing as a function and/or tool for the socioeconomic development of the region. Discussion. Recommendations provided in the course of the study, which concern the application of marketing factors as fundamental in exogenous microenvironment and linking in exogenous macro-environment, allow creating the infrastructure for the socioeconomic development of the region. The application of marketing as a function and/or tool for the creation of the infrastructure for the social and economic development of the region helps to enhance the effectiveness of the regional policy.
Authors and Affiliations
Olexandra Melnikova
Keywords
Related Articles
- EP ID EP181726
- DOI -
- Views 79
- Downloads 0
INTERNATIONAL EXPERIENCE AND SCIENTIFIC DOCTRINE OF SOCIO-ECONOMIC DEVELOPMENT OF RURAL AREAS OF UKRAINE
Introduction. In today's economic realities of the development of Ukraine rural areas should not be considered by limited national experience, because any country belongs to the international community. Studying the best...
FORMATION INSTITUTIONAL AND LEGAL MECHANISM TO PROVIDE INNOVATION ENTERPRISE ACTIVITY IN UKRAINE
Introduction. development model in terms of increasing technological gap of domestic industry and the pressure of external aggression, institutional and legal mechanism to provide of innovation activity of enterprises in...
FOREIGN DIRECT INVESTMENTS AS A GUARANTEE OF UKRAINIAN ECONOMY STABLE DEVELOPMENT
Introduction. The problem of investment in the economy is always in the focus of economics because investment process determining economic growth. With the lack of own financial and economic resources, necessary for sust...
FEATURES OF STATEMENT OF THE OWNERSHIP AND CONTROL ON ONLINEPRACTICE AT THE UNIVERSITY
Introduction. Since the announcement of adherence by leading world universities of the policy of open access to educational materials as a key issue within the scientific field, for years running, there remains a policy...
ORGANIZATIONAL AND ECONOMIC PECULIARITIES OF THE ECOSYSTEM SERVICES MARKET DEVELOPMENT IN FORESTRY
Introduction. Successful development of the ecosystem services market in forestry, its scope and content depend on the state influence on the natural resource users for the purpose of compliance with environmental requir...