МАРКЕТИНГОВІ КОНЦЕПЦІЇ ДІЯЛЬНОСТІ УКРАЇНСЬКИХ АГРОПІДПРИЄМСТВ НА МІЖНАРОДНОМУ ТОВАРНОМУ РИНКУ
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2017, Vol 1, Issue 4
Abstract
Pasemko G., Baga L., Beseedina G., Irha A. Marketing concepts of activity of Ukrainian agribusiness in international commodity markets. The article considers the main directions of realization of the concepts of marketing activity of national agricultural enterprises in the conditions of entering the Ukrainian economy into the world economy. Accordingly, in the long run, for the effective promotion of the national product on the world market, we can distinguish three main variants of the system of Ukrainian agrarian marketing at the international level: - development of the trader business. It should be emphasized that in this form, as at present, the minimum cost of purchasing from the manufacturer with the maximization of profits, he can not stand for a long time - producers will be poor and bankrupt, and traders will lose the market; - government mediation. It is possible for the formation of a system of state ownership of the organization of the infrastructure of the agrarian market. Realized by counter vectors of state order - state support; - cooperation of medium and small commodity producers with the formation of their own representative office in the market infrastructure. The manufacturers themselves create a system of sales Implementation of the concepts of national food security and the formation of competitive production we see in the development of marketing and the agrarian sector of the economy as a whole through their synthesis in the global food market. For the effective implementation of the principles of marketing at the exit of agrarian production into the international market, we consider it most expedient to formulate a marketing policy through state representation and co-operation of agrarian producers, combining them organically. At the same time, protecting one's own interests remains an extremely important factor, because achieving the authority and significance of the country's economy at the world level can only be achieved by strengthening the country as a whole. Key words: marketing, marketing, agriculture, market, commodity, marketing market, marketing concept, market segment, world market.
Authors and Affiliations
Г. П. Пасемко, Л. Г. Бага, Г. Є. Бєсєдіна, О. О. Ірха
Keywords
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