MEDIALOGIC OF MAJOR TELEVISION NEWS SESSION FREE TO MARK THE ATRACTIVENESS OF POLITICAL ISSUES BY THE MEDIA?
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
The media are tools, that create a public opinion. Politics, civic associations as well as political parties often count with their media influence and background, using different methods of a democratic or undemocratic way. However, medial logis is dependent on decisions made by the new new agencies, radios or internet portals. The paper analyzes the media logics of the three most important main new releases in Slovakia. The post will analyze the current thematic composition of Slovak TV necasts, their change during the free time in parliament, but also the media space of parties and coalition politicians, both oppositional and non-parliamentary. Not ignoring the opinion diversity of political scene in Slovakia, can positively contribute to the improvement of democracy in the country.
Authors and Affiliations
Matúš Jankoľa
Keywords
Related Articles
- EP ID EP591076
- DOI -
- Views 107
- Downloads 0
THE ROLE OF KATOWICE SPECIAL ECONOMIC ZONE CO. MARKETING CONSISTENT WITH THE “PROGRAMME FOR SILESIA”
The aim of the article is to indicate the role of marketing, consistent with the Programme for Silesia in the functioning of the Katowice Special Economic Zone Co. The Katowice Special Economic Zone Co. manages the Katow...
CZECH FAMILY BUSINESS BRANDS AS A TRADITION BEARER
Czech family brands and the topic of family entrepreneurship appear more and more frequently before the eyes of both general and professional public on the page of Hospodářské noviny (Economic Journal) and Lidové noviny...
MAGICAL MIRROR OF THE SUCCESS OF CZECH FAMILY FIRMS
The last year’s contribution titled the Evaluation of marketing activities of family business confirmed that from the individual marketing tools/methods in Czech family firms attention is paid primarily to the values pre...
APPLICATION OF DIGITAL MARKETING BY COMMERCIAL INSURANCES IN SLOVAKIA FROM THE PERSPECTIVE OF CLIENTS
Digital marketing in insurance industry has got big potention which is idle so far. It presents opportunity for insurance companies how to address new client segments and achieve higher effectivity of insurance activity....
MARKETING MANAGEMENT OF SOCIAL SERVICES IN THE REGION
The article reveals peculiarities of functioning of the sphere of state and municipal social services. The study aims to identify the elements of marketing system of state and municipal social institutions, the role of w...