THE ROLE OF KATOWICE SPECIAL ECONOMIC ZONE CO. MARKETING CONSISTENT WITH THE “PROGRAMME FOR SILESIA”
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
The aim of the article is to indicate the role of marketing, consistent with the Programme for Silesia in the functioning of the Katowice Special Economic Zone Co. The Katowice Special Economic Zone Co. manages the Katowice Special Economic Zone, which is one of the Special Economic Zones set up in the period of economic and political change in Poland to activate the region and eliminate unemployment. In the Strategy for Responsible Development, adopted in Poland by the Council of Ministers on 14 February 2017, Silesia is recognized as one of the key areas requiring support from the national level. The Programme for Silesia, listed as one of strategic plans in the Strategy for Responsible Development has been in consultation process with the economic and social entities. The consultation draft of the Programme for Silesia made the Katowice Special Economic Zone Co. consider carrying out new tasks that might fit into its implementation. These tasks would require professional marketing effort and introduction of additional points in Katowice Special Economic Zone Co. Operational Plan for coming years.
Authors and Affiliations
Wiktor Widera, Ewa Dudzic
Keywords
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