MOTIVATING AND MANIPULATIVE INTENTIONS OF MEDIA TEXTS’ «FASHION OVERVIEW» SUBCONTENT IN «ZHINKA» MAGAZINE
Journal Title: Записки з українського мовознавства - Year 2016, Vol 0, Issue 23
Abstract
This article is the first in Ukrainian studies, which proves the linguo-stylistic meaning of «content» communicative characteristics of aesthetic content of universal women's magazine. Analyzed mediatexts were examined in the system of genre and stylistic variety of media texts «fashion overview. An analysis of mediatexts-articles and mediatexts-comments as to their lexical and phraseological content, that provides the realization of motivational and manipulative intentions in strategy of forming of the common content of «Zhinka» magazine. The study proposes to understand under the content concept media filling which is structured by category, thematic blocks and genre varieties of texts. This definition differs from that terminology content in journalism. This new concept in linguistics requires meticulous work in the context of mediastilistics, the study of genre diversity of media texts and their stylistic features.Formation and development of each of the media genres is stimulated by certain communicative intention and motivated by socio-cultural needs of the person. In the universal printed editions that is, for example,»Zhіnka» magazine, may be several contents of that kind, each has its own structure of mediagenres and specific expression in media texts. In the article features of the aesthetic content of the magazine «Zhіnka», its structure, the system of mediagenres and mediatexts are described, lingvostilistic features of «fashion review» mediatext are presented. Such mediatexts, their functions, lexical and phraseological expression of manipulative intentions and motivation have not been the object of study in Ukrainian studies yet. Examined mediatexts contain evaluative lexical-semantic components that stimulate the perception of the recommended generic external image of a person, direct the reader that takes text and video (image) in the parameters of grading «like - do not like «,» beautiful - do not beautiful». In other words, «review mode» mediatext is focused on the connection of its emotional and rational perception and display of aesthetic tastes, it indirectly affects the readers' behavior, it has manipulative and motivational intention.
Authors and Affiliations
M. V. Mamich
Keywords
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