ATTRACTIVENESS ASSESSMENT OF ENTERPRISES AS EMPLOYERS ON THE LABOUR MARKET
Journal Title: Економіка транспортного комплексу - Year 2013, Vol 21, Issue
Abstract
A methodological approach to assess the attractiveness of an enterprise as an employer on the labour market has been proposed. It distinguishes from other existing methodological approaches due to indicators formed in accordance with the 7P personnelmarketing mix as well as to the application of multi-criteria choice on the basis of fuzzy logic methods. The application of such approach ensures an integrated assessment of the employer attractiveness in various lines.
Authors and Affiliations
Olena Gladka
Keywords
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- EP ID EP156693
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