BTL - TECHNOLOGIES AS EFFECTIVE ADVERTISING DIRECTION
Journal Title: Проблеми і перспективи розвитку підприємництва - Year 2014, Vol 1, Issue 6
Abstract
In modern conditions of development of the economy experienced rapid growth in the need for finding new advertising concepts, of particular interest is the appearance of such non-standard and creative solutions to this problem as the use of BTL-communications. In this article, the authors carried out the analysis and conceptualization BTL as an innovative advertising technology. Article is devoted to the definition of «BTL-сcommunications» and their application in advertising. The focus of the paper, the authors stress the possibility of obtaining new, creative and innovative ideas through their use. The main subtypes of BTL-сcommunications: the most popular and only gaining popularity diverse technologies. The dynamics of the Ukrainian advertising market, including the share of BTL advertising sector and its subspecies in the past few years. Based on the analysis of statistics Ukrainian advertising market investigated its scope, structure and data on the main advertising categories for 2012-2013. The paper presents the main advantages and disadvantages BTL - communications. The authors noted that the main advantage of using BTL - communications is qualitative feedback from customers and the huge variation solutions for the tasks. The article explains the idea that currently BTL-communication as modern advertising technology solving various problems in the rapidly developing field of advertising and business. This technology allows the use of non-standard advertising media to promote various kinds of goods and services. The scope of application of this type of advertising in business practice.
Authors and Affiliations
Antonina Kakodeу, Anastasiya Yevtyushina
Keywords
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- EP ID EP99868
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