On Facebook, intimacy and extimacy
Journal Title: Rocznik Naukowy Kujawsko-Pomorskiej Szkoły Wyższej w Bydgoszczy. Transdyscyplinarne Studia o Kulturze (i) Edukacji - Year 2013, Vol 0, Issue 7
Abstract
The author analyzes the Facebook phenomenon, perceived from the point of view of its mechanisms and their social effects. It turns out to be a negation of the former imaginations concerning disappearance of personal presentation as an author with his/her right to personal reactions through messages showing one’s own feelings possibly in unlimited way. All this embodies needs for personal attraction of attention and escape from loneliness, although we get paradoxical result of getting closer to distant and creating distance with those being in the vicinity. Entering network is not the same as belonging to a ‘community’ since a wide scale of contacts does not contribute to emotional ties, despite being “friends” on the net. The author considers also effects of “cultural revolution” type, linked with relations on Facebook including also change of criteria of social “meaningfulness”, particularly through change of relations between the private and the public. All this leads towards a new type of society called confessional”, permitting public showing and viewing of what formerly would not be exhibited and treated as closely intimate. This is connected with refusal of invisibility and makes part of a new approach to consumption and a new status of consumers in a liquid modernity as linked with struggle for attention and striving for the status of an attractive commodity. Individuals strive to exhibit themselves as commodity within the marketplace, concentrated on their attractiveness and the quality of its public perception. The consumption serves no more one’s needs but “commoditization” of the very consumer linked with rising his/her status up to being able to be for sale within the network relations, possibly in a public way, including the former intimacy. Consumers become commodity with the potential of sale on a marketplace. (LW)
Authors and Affiliations
Zygmunt Bauman
Keywords
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