Operational Aspects of E-commerce in Manufacturing Companies of India
Journal Title: Journal of Business Thought - Year 2014, Vol 4, Issue
Abstract
Mostofthestudiesone-commercehavefocusedonadvancedeconomieswhilenoattemptseemstohavebeenmadetoexaminetheoperationalaspectsofe-commerceinadevelopingeconomy.Thepresentstudyattemptstoidentifysomeoftheoperationalaspectsofe-commerceinthemanufacturingsectorofIndia.Apre-structuredquestionnairehasbeenusedtocollectinformationfrom90largemanufacturing firms in India. It has been observed that almost all firms use computer networks forvariousactivities.MostofthemutilizethesenetworksforB2BandB2Ctransactions.Therearecertainissuessuchascost,speed,connectivity,securityandinvestmentthatneedtobeaddressedto exploitthefullpotentialofe-commerceinIndia.
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