ORGANISATION MANAGEMENT – MARKET AND MARKETING EFFECTS OF COOPERATION AMONG ORGANISATIONS
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2014, Vol 15, Issue 2
Abstract
Economic reality causes many different structural changes in each sector of economy. These changes are caused by the willingness to fight increasing competition.One of the tools to fight the increasing competition is developing different forms of cooperation among organisations. This article presents an evaluation of market and marketing effects by organisations, which occured after developing cooperation with other organisations.
Authors and Affiliations
Olimpia Grabiec
Keywords
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