ORGANIZATION OF MARKETING ACTIVITIES IN THE SOCIAL SPHERE
Journal Title: Экономика и финансы - Year 2015, Vol 1, Issue 1
Abstract
The paper presents results of a study the theoretical and methodological aspects of marketing in the social sphere, defines the essence of of social marketing and its features. The characteristic marketing concept in the sphere of commerce and household service and proposed approaches to formation of marketing strategies for companies in this sector.
Authors and Affiliations
L. M. Mulyarchuk, V. M. Mulyarchuk
Keywords
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