PENGARUH DIMENSI EASY TO USE DAN EFFICIENCY TERHADAP CUSTOMER SATISFACTION PENGGUNA APLIKASI BNI MOBILE BANKING DI KOTA YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2019, Vol 2, Issue 1
Abstract
This study aims to determine the effect of easy to use, efficiency and customer satisfaction. In this study begins with data collection using a questionnaire carried out at Bank BNI, Yogyakarta City. Samples were taken as many as 50 respondents using accidental sampling method. Data collection is done by distributing questionnaires using a 1-5 point scale to measure 10 question indicators. Data analysis used validity and reliability test, classic assumption test. Only after that is done a multiple linear regression test. The results of this study indicate the easy to use variable has an effect on customer satisfaction.
Authors and Affiliations
Ahmad Faturohman
Keywords
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- EP ID EP662884
- DOI 10.26460/ed_en.v1iNo%201.1145
- Views 235
- Downloads 0
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