PERAN HUMAS DALAM MENINGKATKAN LOYALITAS STAKEHOLDERS UNIVERSITAS AHMAD DAHLAN
Journal Title: INFORMASI - Year 2017, Vol 47, Issue 1
Abstract
Universitas Ahmad Dahlan (UAD) have formed the public relations as liaison to outsiders (spokesman). With the UAD’s Public Relations, expected various public interest and the interests of the organization can run together. Programs and strategy has been conducted by UAD’s Public Relations to have good relations with stakeholders of UAD. This research own, intended to see how the role of public relations UAD to bolster loyalty of stakeholders. By using the case study method, with data collection method using focus group disscussion, it is hoped the result of research is could become basic to improving UAD’s Public Relations. This research result indicates that public relations are expected to draw up strategies appropriate to enhance loyalty stakeholders, both in terms of the management of its own organization, communication pattern, and management of media connection. Abstrak Universitas Ahmad Dahlan (UAD) telah membentuk bidang kehumasan sebagai penghubung dengan pihak luar (juru bicara). Dengan adanya Humas UAD tersebut, diharapkan berbagai kepentingan publik dan kepentingan organisasi dapat berjalan bersama. Berbagai program maupun strategi telah dilakukan oleh Humas UAD untuk menjalin hubungan baik dengan pihak-pihak (stakeholders) UAD. Penelitian ini sendiri, dimaksudkan untuk mengetahui bagaimana peran humas UAD guna meningkatkan loyalitas dari stakeholders. Dengan menggunakan metode studi kasus, dengan metode pengumpulan data dengan menggunakan focus group disscussion, diharapkan hasil dari penelitian ini dapat dijadikan acuan untuk perbaikan kinerja humas UAD itu sendiri. Hasil penelitian ini menunjukkan bahwa humas diharapkan mampu menyusun strategi-strategi yang tepat untuk dalam meningkatkan loyalitas stakeholders, baik dari segi pengelolaan organisasi sendiri, komunikasi yang dijalankan, dan pengelolaan media komunikasinya.
Authors and Affiliations
Choirul Fajri
Keywords
Related Articles
- EP ID EP224710
- DOI 10.21831/informasi.v47i1.14885
- Views 88
- Downloads 0
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