POSITION OF DIGITAL MARKETING IN BUSINESS´S ECO-INNOVATION ACTIVITIES
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The issue of protection of the environment as a result of own environmentally unfriendly activities requires our attention. Eco-innovative solutions generate positive contribution by improving businesses´ production processes, decreasing environmental impact and simultaneously communicating social responsibility along with adequate education. The communication and innovation environment is known for its dynamicity. Such is currently represented by on-line communication channels and new attitudes to information collected thanks to various digital technologies. The paper deals with using marketing communication in the business´s eco-innovation activities with emphasis on digital marketing while presenting the results of the research carried out in small and mediumsized enterprises operating in the Slovak business environment.
Authors and Affiliations
Anna Zaušková, Lukáš Grib
Keywords
Related Articles
- EP ID EP169643
- DOI -
- Views 111
- Downloads 0
ANALYTICAL VIEW OF THE IMPORTANCE OF MODERN TOOLS OF PROMOTION IN SLOVAKIA
As the number of Internet users grows, the opportunities to reach consumers expand. Online marketing offers many advantages, making it increasingly attractive worldwide as well as in Slovakia. Before the advent of the In...
EMPLOYER BRANDING OF THE COMPANIES AND ITS IMPACT ON UNIVERSITY STUDENTS – TRENDS RESEARCH IN SLOVAKIA AND CHINA
The aim of the article is to identify and evaluate the benefits of building good employer branding for companies and the strategic trends that are reflected in this field. A factor which significantly changes the customa...
THE INTRA-ORGANIZATIONAL MARKETING IS THE BASIS FOR COMPETITIVENESS OF EDUCATIONAL INSTITUTIONS
The purpose of this article is to define methods to determine the strategy of marketing research of the labor market for graduates. The article discusses the internal marketing of the University, factors of internal mark...
APPLICATION OF DIGITAL MARKETING BY COMMERCIAL INSURANCES IN SLOVAKIA FROM THE PERSPECTIVE OF CLIENTS
Digital marketing in insurance industry has got big potention which is idle so far. It presents opportunity for insurance companies how to address new client segments and achieve higher effectivity of insurance activity....
INTERACTIVE ELEMENTS IN CONTENT MARKETING
Owing to the decreasing attention span of webpage users in the current digital age, the tactics to draw an otherwise passive visitor into the website and actively engage him is becoming ever so important. It seems that i...