PRESENTATION OF ENVIRONMENTAL PRODUCTS FOR SLOVAK BUSINESSES IN THE MEDIA ENVIRONMENT FROM THE POINT OF VIEW OF BUSINESSES AND CUSTOMERS
Journal Title: Megatrendy a médiá - Year 2017, Vol 4, Issue 1
Abstract
Environmental products affect various areas of human existence, having positive impact on the economy, the environment, reducing environmental pollution, saving natural resources as well as improving living standards. Even though businesses understand the need to promote them, due to various political, legislative or other reasons, it can often complicated to implement them. Therefore product presentation in the media plays a key role. The business can communicate specific environmental products satisfying customers’ wants and needs and meeting a required quality standard. The paper focuses on the analysis and evaluation of the effects of media exposure when presenting environmental products of Slovak businesses from the point of view of businesses and customers. It presents partial results of the research in the framework of VEGA project named “Phygital concept and its use in sustainable integrated environmental management of businesses”.
Authors and Affiliations
Anna Zaušková, Lukáš Grib
Keywords
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