TEACHING MEDIA LITERACY THROUGH CURRENT MEDIA ISSUES IN THE CZECH REPUBLIC
Journal Title: Megatrendy a médiá - Year 2016, Vol 3, Issue 1
Abstract
The paper discusses selected aspects of media education in relation to issues currently discussed in the Czech media. It outlines how these aspects are treated in one introductory seminar when teaching three different types of students – secondary school students, university students and University of the Third Age (U3A) students. It shows that students are introduced to the concept of media in a similar way, even though the specific topics discussed in the following seminars are different. The paper stresses the need to focus on critical analysis of media communications using essential questions asking about the ownership of the media, information processing and transmission, the phenomenon of representation, and the audience.
Authors and Affiliations
Pavel Sedláček
PUBLIC RELATIONS IN B2B AND THEIR ROLE IN MEDIA MARKETING COMMUNICATION
Relations with the media represent a crucial part in the framework of marketing mix activities implemented by businesses as they help increase company brand awareness. Due to media going electronic and social media statu...
PRACTICAL USE OF PRODUCT PLACEMENT IN SLOVAKIA WITHIN 2007 – 2017
Product placement law regulation has significantly changed the use of it in Slovakia in the past decade. A specific questionnaire concerning companies using several advertising channels and based on its results, the curr...
ONLINE IDENTITY AND REPUTATION IN CYBERSPACE: NEW TRENDS, STRATEGIES AND TOOLS TO PREVENT AND ADDRESS CRISIS COMMUNICATION SITUATIONS
The development of cyberspace communication has enabled individuals, groups and organizations to have brand new ways of presenting. Information content in various formats spreads in the Internet environment at a flash sp...
THE ROLE OF A DEBATE IN THE DEVELOPMENT OF CRITICAL THINKING
The purpose of this document is to explore an effect of debate used in university education process on development of critical thinking. This study used a quasi-experimental research and involved two classes of students...
BRINGING REALITY CLOSER TO GAMERS
Digital games have always been characteristic as well as popular by the possibility to escape physical reality into virtual worlds for fun and relaxation. Although, current technological development (e.g. AR, VR) and var...