Price determination and price strategy in the marketing view
Journal Title: Management & Marketing - Year 2008, Vol 3, Issue 4
Abstract
Taking into account the four marketing politics, the price may seem to hold a special place both in theory and practice. This assertion is sustained by the fact that some specialists consider prices a variable unable to be controlled by a company, while others are adepts of another theory according to which there is a real possibility of using the price in the company’s best interest, whether on short but most of all on long periods of time. Like in many other circumstances, taking also into consideration what has already been proved in the field, the truth may lie somewhere in between, meaning the price cannot be controlled by a company like other market poles, as product policies of distribution and promotion, but at the same time it cannot be considered an external variable, impossible to be used in marketing terms.
Authors and Affiliations
Nicolae Teodorescu, Nicolae Pop, Aurelia Stancioiu
Keywords
Related Articles
- EP ID EP102258
- DOI -
- Views 164
- Downloads 0
Typological aspects of retailers on the background of market concentration
Romanian academic marketing. Present and perspectives
This study examines the evolution of the marketing topics in the academic curriculum of the Romanian universities. It is a historical insight into the now well developed field of study: Marketing. In the same time it is...
Human Resources Management in the Education Departments in Museums: a Worldwide Survey
Museums are dynamic institutions, which place themselves in the service of the society by interpreting the collections they posses and developing various educational programs. This paper presents the place education has...
Price determination and price strategy in the marketing view
Taking into account the four marketing politics, the price may seem to hold a special place both in theory and practice. This assertion is sustained by the fact that some specialists consider prices a variable unable to...