Price determination and price strategy in the marketing view

Taking into account the four marketing politics, the price may seem to hold a special place both in theory and practice. This assertion is sustained by the fact that some specialists consider prices a variable unable to...

Human Resources Management in the Education Departments in Museums: a Worldwide Survey

Museums are dynamic institutions, which place themselves in the service of the society by interpreting the collections they posses and developing various educational programs. This paper presents the place education has...

Typological aspects of retailers on the background of market concentration

Romanian academic marketing. Present and perspectives

This study examines the evolution of the marketing topics in the academic curriculum of the Romanian universities. It is a historical insight into the now well developed field of study: Marketing. In the same time it is...