Process Innovation and the Financial Performance of Malaysian Food Processing Company
Journal Title: International Journal of Management Sciences - Year 2014, Vol 4, Issue 10
Abstract
The impact of innovation on a firm’s performance has attracted significant research interest among scholars and managers. While empirical researches have shown that innovation is a means of improving the competitiveness of firms and their performance, most of these studies rely on the quantitative research design whereby data are obtained from selected samples of a given population. Using the case study approach to obtain qualitative data, this paper explores the effects of process innovation on the financial performance of a food processing company operating in a northern state of Malaysia. The result reveals that the introduction of new production process has significantly improved the sales of the company.
Authors and Affiliations
Arul Jothi Km, Ahmed Mohammed Kamaruddeen, Kuan Tian Ying
Keywords
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