Psychosocial determinants of consumer’s involvement in gamification
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2016, Vol 17, Issue 4
Abstract
Gamification uses elements of the gaming world to engage the participants in activities and to fulfill the tasks inherently unattractive in a way that bring them pleasure, joy and fun. The aim of the publication is to review the theory of motivation for understanding the determinants of a player dodging certain activities within gamification and the mechanism of satisfying his needs, using selected elements of game.
Authors and Affiliations
Marika Świeszczak, Krzysztof Świeszczak
Keywords
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- EP ID EP187807
- DOI 10.5604/18998658.1232702
- Views 62
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