Koopetycja przedsiębiorstw – nowa perspektywa strategiczna

Mechanisms of boundaries management – a theoretical proposition and the results of empirical research

A systemic approach to the organisation as a system which interacts with its environment and has a modular structure, is used to formulate conclusions about the role and significance of boundaries for matter and energy d...

The Effect of Employee Turnover on the Performance and Competitiveness of Banks in Ghana

Background. Employee turnover is widely considered organisational issue. The commonest assumption regarding the relationship between turnover rates and organizational performance is that increasing turnover rates is dysf...

Potential of Social Media and Mobile Marketing in Marketing Communication Management in Health Care Institutions

[b]Background.[/b] The reality of contemporary marketing is complex and evolves very fast, which stimulates managers for usage of new and modern ways to communicate with customers and build relations with them. The artic...

Innowacyjność – postrzeganie, znaczenie, uwarunkowania – opcja marketingowa

W artykule omówiono różnorodne podejście do problemów innowacyjności. Wiążąc tę kategorię z kreatywnością, zwrócono uwagę na skłonność do innowacji dostarczającej synergii korzyści różnym interesariuszom, a także na koni...