SELECTED CONSUMER BEHAVIOR ON THE VEGETABLE MARKET ON THE EXAMPLE OF MAZOVIA PROVINCE
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2016, Vol 18, Issue 2
Abstract
The aim of the study is to analyze ways of obtaining vegetables by households located in the Mazovia Province. The article also shows how often consumers of vegetables choose the places to buy them, which vegetable species they are prefer and what is the main factor deciding to purchase them. The main research tool was a survey conducted in 466 households in 2015 in the Mazovia region. Selection of households for study was random. Most frequently selected place of purchase of vegetables, both by women and men, it was market. A very important place for obtaining vegetables was also greengrocer. The vast majority of respondents chose vegetables of domestic origin, but at least for the second person did not matter whether the vegetables are from organic or conventional cultivation.<br/><br/>
Authors and Affiliations
Robert Rosa, Agnieszka Ginter, Edyta Kosterna-Kelle, Jolanta Franczuk, Anna Zaniewicz-Bajkowska
Keywords
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