SELF- AND CROSS-PROMOTION WITHIN DIGITAL GAMES
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
The exponential growth of online gaming in current digital-gaming sector is causing an increase in the importance of in-game advertising commercial dynamic to the detriment of in-game advertising static forms preferred in the past. Therefore, static in-game advertising found its usability in the field of selfpromotion and cross-promotion. The study focuses on a qualitative analysis regarding different ways of how famous digital games developers, publishers and distributors are presenting their brands within digital games considering various forms, explicitness of presentation and integration of self-/cross-promotion in the sphere of digital games.
Authors and Affiliations
Zdenko Mago
Keywords
Related Articles
- EP ID EP174525
- DOI -
- Views 110
- Downloads 0
ANALYSIS OF PERCEIVING THE WEBSITE’S QUALITY FACTOR
The main objective of the article is to identify the impact of website quality factors on user perception. Based on the mathematical and statistical methods used in the survey, specific recommendations for practice will...
ONLINE EDUCATION IN SORTING WASTE
Waste sorting significantly helps to reduce the impact of human activity on the environment. There should be a functional system of collection and use of used packages to increase the effectiveness of sorting. Since 1997...
SOCIAL MEDIA AS A MEDIATOR OF POLITICAL IDEAS IN EUROPEAN CONTEXT
Social media play an important role in mediating informations to the public as part of political socialization. Facebook, as the largest social media nowadays, is also used for political communication of political organi...
MEDIALOGIC OF MAJOR TELEVISION NEWS SESSION FREE TO MARK THE ATRACTIVENESS OF POLITICAL ISSUES BY THE MEDIA?
The media are tools, that create a public opinion. Politics, civic associations as well as political parties often count with their media influence and background, using different methods of a democratic or undemocratic...
REFINING DIGITAL MARKETING TAXONOMIES: ADVERTISING PLATFORMS AND DIGITAL METRICS
Digital marketing is a young and still evolving scientific discipline. Emerging technologies are improving the functionality of platforms and advertising formats, affecting purchase models and influence the variability o...