SOCIAL ASPECTS OF EXPORT MARKETING ACTIVITIES IN THE CONDITIONS OF GLOBALIZATION
Journal Title: Бізнес-навігатор - Year 2018, Vol 1, Issue 44
Abstract
National economy international economic integration tendencies are dealt with in the article, the role of marketing instruments in the process of business entities entering outer markets is determined, the notion of international and export marketing is explained, the necessity of export activity marketing social direction for developing and national requests is grounded.
Authors and Affiliations
L. M. Tytarenko, T. B. Sakalo, L. S. Shevelova
Keywords
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