SOCIAL MARKETING: THE ESSENCE AND DEVELOPMENTAL FACTORS
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 19, Issue 3
Abstract
The concept of social marketing, methodical approaches to the study and development of the theory and methodology of social marketing system formation in the enterprise is considered in the work, as well as the main conditions for the formation of the social marketing system in the sphere of consumption and production.
Authors and Affiliations
O. O. Tyshchenko
Keywords
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- EP ID EP672077
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