Специфіка трансляції стилістичної складової англомовних рекламних текстів {Specificity of Stylistic Component Translation in English Advertising Texts}
Journal Title: Fìlologìčnì traktati - Year 2017, Vol 9, Issue 2
Abstract
This article is devoted to the wide range analysis of stylistic figures usage in English advertising texts with the help of which the necessary images of advertisement messages in the minds of recipients are created. Contemporary language of advertising texts is changeable and dynamic, it is characterized by neologisms, jargon, slang units and breaking of literary stylistic norms. An advertising text, like any other subspecies of the texts, has its own genre specifics and communicative linguistic characteristics. A style unifies means of advertising texts and at the same time differentiates them, distinguishing from other ones. The style of advertising texts depends on the selection of components within both linguistic and semantic structures. The choice of stylistic devices depends on the pragmatic and social intentions of the advertisement. This article also considers the functional aspect of stylistic means in this type of information texts as well as peculiarities of translation into the Ukrainian language. Keywords:
Authors and Affiliations
K. M. Vashyst, T. Domashenko
Keywords
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