THE ACTUAL ASPECTS OF THE EFFICIENT MARKETING COMMUNICATION POLICY FORMATION AT THE ENTERPRISE
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 18, Issue 2
Abstract
The paper considers the relevance and essence of an effective marketing communication policy of the company, which is one of the most important and most complex stages of the marketing process. The auther highlights the main tools of communication policy. The stages of effective communication program in modern conditions are investigated.
Authors and Affiliations
T. V. lchenko
Keywords
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- EP ID EP509383
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