The Determinants of Home Industry’s Business Performance Which is Produces Traditional Cake in Sading Village, Bali, Indonesia
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 1
Abstract
Entrepreneurship is one of the pillars of the Indonesian economy that is able to face the economic crisis. Likewise, Bali Island, in which many residents to become entrepreneurs. Bali is called the island of God because of the many temples and religious ceremonies. To meet the needs of the religious ceremony, in the village of Sading produced assorted traditional cakes for consumption as well. That's important to know the determinant of the performance of home industry, so this study aims to determine the effect of capital, human resources, and marketing of partially and simultaneously on the performance of home industry as well as the dominant factor. The analysis technique used is multiple linear regression analysis. Results showed that simultaneous capital, human resources and marketing have a significant effect. Partially capital and marketing have positive and significant effect, but human resources not significant. The most dominant factor affecting the performance of home industry is capital.
Authors and Affiliations
I Ketut Selamet, Ni Ketut Sudarmini, Anak Agung Ketut Jayawarsa
Keywords
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- EP ID EP409500
- DOI 10.9790/487X-2001041923.
- Views 66
- Downloads 0
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