THE HEALTH-CONSCIOUS CONSUMER BEHAVIOR APPEARANCE IN FOOD INDUSTRY OF V4 COUNTRIES
Journal Title: International Marketing and Management of Innovations - Year 2017, Vol 0, Issue 0
Abstract
In the past two-three decades the concept of sustainability has changed significantly – more and more attention is focused on social welfare, its preservation and increase. The health-conscious consumer behavior has become more important for both individuals and food industry - the realization of the strategy of the domestic food industry increasingly promoting healthy eating for example, consuming natural, domestic, fresh ingredients, prepared foods, in order to improve the overall health. The study is intended to present the change in consumer behavior – how the eating habits of consumers can influence the overall health status of the population in Visegrad countries. Furthermore, the aim was also to investigate the appearance of health awareness, as an increasingly significant factor of sustainability, in eating habits. The paper seeks to understand the main relationships between quality of life and health awareness through the most important correlations in life quality measurement – based on health-related metrics in Hungary compared with the European Union and the Visegrad countries.
Authors and Affiliations
KATA AMELITA GÓDOR, ÉVA HEGYESNÉ GÖRGÉNYI
Keywords
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