THE INFLUENCE OF MARKET ORIENTATION ON INNOVATION TYPE AND ENTERPRISE PERFORMANCE
Journal Title: Polish Journal of Management Studies - Year 2015, Vol 11, Issue 1
Abstract
This research aims to investigate the influence of the orientation of market on the relationship between type of innovation and the company performance with furniture industry in the context of feast in Solo Raya, Central Java, Indonesia. The population is the owner or manager of furniture in micro scale, small and medium-sized enterprises (SMEs) in Solo Raya. Total of sample is 200 respondents. The analysis techniques using Structural Equation Modeling (SEM). The conclusions are proactive market effect on the orientation of different type of innovation in companies: organizational innovation, process of innovation, marketing innovation and product innovation. Responsive market orientation impact on organization innovation and marketing innovation, but not indicating the presence of the effect on process innovation and product innovation. Organizational innovation, the process of innovation, as well as product innovation of its effect on the achievement of the performance of innovative, while marketing innovation not indicating the presence of the effect on the performance of innovative. Responsive market orientation and proactive market orientation shows that there has been an influence upon the achievement of the performance of innovative.<br/><br/>
Authors and Affiliations
Aris Tri Haryanto, Tulus Horyono
Keywords
Related Articles
- EP ID EP270124
- DOI -
- Views 96
- Downloads 0
SUPPLY CHAIN FLEXIBILITY AND BALANCED SCORECARD: CONCEPTUAL MODEL AND EMPIRICAL STUDY IN TUNISIAN COMPANIES LAUNCHED UPGRADING PROGRAM
In this article, we clarify the concept of supply chain flexibility (SCF) in an attempt to unveil the difficulty in understanding and dealing with the scope this concept. The imprecise notion of SCF makes it difficult to...
EMPLOYEE SATISFACTION WITH TANGIBLE AND INTANGIBLE REWARDS IN HEALTH CARE SECTOR
Satisfaction with the reward systems produces desired employee behaviors that, in turn, may produce high quality of service as well as financial benefits to the organization. This is especially important in sectors that...
MOBILE VIDEOCONFERENCING SYSTEMS FOR ENTERPRISE
The following article is to outline the opportunities in the near future that can be ensured by the use of mobile video communication technology in processes related to entrepreneurship. It is also an attempt to prove th...
BANK’S PERFORMANCE AND ITS DETERMINANTS – EVIDENCE FROM MIDDLE EAST, INDIAN SUB-CONTINENT AND AFRICAN BANKS
This study is driven by a motivation to examine the key determinants of bank’s performance as proxied by bank’s liquidity (LR), non-performing loans (NPL), capital adequacy ratio (CAR), loan growth (FEXP) and default ris...
MANAGERIAL ACTION AND FINANCIAL CRISIS
Much has been written about the origins and contagious processes that led to the subprime crisis of 2007 first and to the financial crisis thereafter that characterize financial markets ever since. This retrospective is...