THE MEDIATION EFFECTS OF GREEN PERCEIVED CONSUMER SKEPTICISM AND GREEN PERCEIVED RISK IN THE RELATIONSHIP BETWEEN GREENWASHING AND GREEN TRUST
Journal Title: Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi - Year 2017, Vol 50, Issue 2
Abstract
This study was carried out on the consumers in Kayseri and explores the influence of greenwashing on green trust and discusses the mediation roles of green perceived skepticism and green perceived risk. 430 consumers were participate in the research. Structural equation modelling was applied to test the research hypothesis. This study found that greenwashing has a negative association with green trust. In addition, it found that greenwashing is positively associated with green perceived consumer skepticism and green perceived risk. The results also showed that green perceived consumer skepticism has a negative association with green trust. Furthermore, the results also demonstrate that green perceived consumer skepticism and green perceived risk mediate the relationship between greenwashing and green trust.
Authors and Affiliations
Kocer Leyla Leblebici, Tugba Delice
Keywords
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- EP ID EP331022
- DOI 10.18070/erciyesiibd.368560
- Views 151
- Downloads 0
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