THE REASONS OF DECREASE OF CARROT AND ONION CONSUMPION IN THE HOUSEHOLDS IN OPINION OF CONSUMERS
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2016, Vol 18, Issue 5
Abstract
The study on reasons limiting sales of carrot and onion as a fresh vegetables was carried on at 5 retail points in two locations in Skierniewice and in Lublin both in Poland. Five age group customers (total 434) were questioned at groceries shops. As a main factor limiting sales of carrot and onion should be considered the need of peeling and preparing both vegetables before their consumption. It was important for 43,5% purchasers of carrot and for 50,0% purchasers of onion. The other reasons turned out to be fairly less important. As a good solution for sales increase could be the offer of both vegetables ready for immediate consumption for example for carrot as a Baby carrot. The residues and low quality of these vegetables were not important for the questioned consumers. It means that the products in the retail were of good quality<br/><br/>
Authors and Affiliations
Krzysztof Zmarlicki, Piotr Brzozowski, Dariusz Paszko
Keywords
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