The role of e-banking in the satisfaction of the Algerian customer - An applied study on a sample of banks -
Journal Title: مجلة البشائر الاقتصادية - Year 2017, Vol 3, Issue 3
Abstract
This study was intended to stand on the reality of e-marketing services for the banking and the challenges faced in Algeria, and links this with the customer’s satisfaction. The study adopted the descriptive and analytical approach. This issue is tackled through the theoretical foundations and a field study on a random sample of dealers with banks surveyed 70 customers, through a survey to collect the necessary data were analyzed using SPSS. The study main findings indicated was the necessity of re-engineering the managerial work in the banks under study and training the bank employees inside and outside Algeria.
Authors and Affiliations
Amel Bensaid, Mohamed Benlakhdar
Keywords
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