THE ROLE OF LOGISTICS CUSTOMER SERVICE IN THE HOTEL SECTOR
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2016, Vol 17, Issue 2
Abstract
In present dynamically changing market environment, succeeding permanently be-comes more and more challenging for an enterprise. Gaining competitive advantage is also harder for companies of hotel sector, which treat marketing as a philosophy of market activity.More difficult become innovative and effective actions within classical marketing tools. Enterprises frequently face the problem in which area complete.In such conditions an enterprise is made to pay more attention to permanent interest in satisfac-tion level of its customers. Establishing stable dialog with a client, precise defining his/her needs may become a way to strengthen the company’s competitive position on the market. The article highlights the crucial role of customer service and its influence on particular parties competi-tive level in hotel services sector. Analysing the source bibliography the article’s author states that implementing at the right stage the logistics customer service is significant for the quality level of hotel service, which reflects gaining competitive advantage by parties in the analysed branch.
Authors and Affiliations
Agnieszka Górka-Chowaniec
Keywords
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- EP ID EP79140
- DOI 10.5604/18998658.1210121
- Views 57
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