Travel Writing in Place Branding - A Case Study on Nantes
Journal Title: Journal of Tourism, Heritage & Services Marketing - Year 2017, Vol 3, Issue 2
Abstract
One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press. With many newspapers now online for readers to browse, city branders have an accessible source of data to evaluate how their offer is presented. In this research, a collection of travel articles is analysed into themes for comparison with the elements used in place branding. The analysis discovers that 3 key elements used by commercial and academic place branders are not covered by contributors to the travel sections of the UK national press. The study is extended to explore how practices from academic research can be used in place-making to address these gaps.
Authors and Affiliations
Charlie Mansfield
Keywords
Related Articles
- EP ID EP278047
- DOI 10.5281/zenodo.1209117
- Views 128
- Downloads 0
Medical tourism’s impact for health systems: A study from three
Medical tourism is a growing phenomenon with policy implications for health systems, particularly of destination countries. Private actors and governments in Southeast Asia are promoting the medical tourist industry, but...
The religious tourism in Greece: Case study of Saint John Russian in N. Evia
The prevailing political and economic conditions both in Greece and around the world determine the general development of all forms of tourism. The development of specific forms of tourism, such as that of religious tour...
Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework
Regardless of the value of destination loyalty in both academia and industry, the conceptual development of literature is restricted. This present work seeks to build up a holistic conceptual framework responds to how...
Tourism territories in low density areas: The case of Naturtejo geopark in Portugal
This paper aims to supply some elements regarding tourism territories’ building in low density areas, and to corroborate the creation of a specific tourism territory (the Naturtejo Geopark) by the role carried out by a n...
Extending tourism marketing: Implications for targeting the senior tourists’ segment
The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic tren...