Two-way interaction between sports brand marketing and business environment: value analysis and path optimization
Journal Title: Health Science and Management - Year 2023, Vol 2, Issue 1
Abstract
Sports brand marketing, as the main form of obtaining wealth for enterprises and enhancing their popularity, has been widely concerned. With the deepening of optimizing the business environment, the field of sports brand marketing is also facing a series of changes and changes. How to adapt sports brand marketing to the changes of internal and external environment and constantly develop its own connotation has become a concern. On the premise of carefully understanding the basic connotation of the business environment of sports industry, this study analyzes the present situation of sports brand marketing, discusses the unique value and components of sports brand marketing itself, tries to dig out the problems existing in the process of sports brand marketing, and puts forward corresponding suggestions. The research shows that there are some problems in the field of sports brand marketing, such as the imperfect legal system of sports industry, the relative shortage of sports brand marketing talents, the rise of “hitchhiking” in the field of sports brand marketing, and the irregular marketing methods of sports brands. In order to effectively solve the related problems, a compound governance path is constructed in order to provide reference suggestions for the development of sports brand marketing.
Authors and Affiliations
Ranran Yue，Qun Niu
Keywords
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- EP ID EP752158
- DOI 10.62091/HSM2023004
- Views 10
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