USE MARKETING RESEARCH IN THE TOURISM INDUSTRY
Journal Title: Бізнес-навігатор - Year 2017, Vol 4, Issue 43
Abstract
The article considers the importance of carrying out marketing researches for planning the activity in the tourism industry, studying the internal potential of the tourist enterprise. The trends of the Ukrainian tourist product market are described, the customers of marketing research are determined and topics for studying the tourist market are considered.
Authors and Affiliations
S. V. Bilousova, O. M. Bilousov, I. G. Imshenitska
Keywords
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- EP ID EP625478
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