Value Perception of Consumers towards Luxury Apparels and Accessories: A Study in Delhi/NCR Region
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 5
Abstract
There is a tremendous growth of luxury products in India, but there are limited studies conducted to understand the value perception of the consumers towards the luxury brands. Therefore, this study aims to understand how the value perception of the present day consumer leads to the consumption of the luxury brands specially apparels and accessories. The present research adds on to the existing knowledge base of the value perception towards luxury by explaining the factors responsible for the value perception formation of the Indian consumers in general and Delhi/NCR to be specific.The study is exploratory in nature followed by descriptive in nature. Extensive literature review helped to recognize the various scale items of value perception. A wellstructured questionnaire was developed using these identified scale items and the data was collected from the high end luxury apparels and accessories malls in Delhi/NCR. In order to understand the value perception of the consumers towards the luxury apparels and accessories the data was empirically examined using the Factor Analysis and the results were registered followed by managerial implications and conclusions.
Authors and Affiliations
Ms. Shubhra Bahal, Dr. Kartik Dave
Keywords
Related Articles
- EP ID EP411238
- DOI 10.9790/487X-2005063139.
- Views 54
- Downloads 0
Conceptual Framework of Public Healthcare in Goa
One of the most important indicators of the Wealth of a Nation is the Health of its population. India adopts a universal healthcare system which functions through their respective State Government. The primary duty of ev...
The Effects of Working Environment and Leadership on Employee Performance of the Regional Planning Agency in Aceh, Indonesia: Self-Efficacy as a Mediating Variable
This study examines the influence of working environment and leadership behavior on the employee performance of the Regional Planning Agency in Aceh, Indonesia, mediated by self-efficacy. The sample in this study is 128...
Analyzing Gravity Variables To Determinants Bangladesh Export Performance
The purpose of this paper is to study the impact of export on economic growth in Bangladesh. During the past two decades the Bangladesh economy has gone through huge changes. This study will find out and discuss the most...
A Case Study: Forecastingthe Total Production of Premium Gasoline in Indonesia
The increased of price crude oil in the international market affected the total production of premium gasoline in Indonesia, and it shows increased significantly year by year and irregular cycles which bring suitable dat...
Training Practices in Large and Medium Textile and Apparel Industries of Punjab
Growing competitive pressures lead the organizations to be effective in developing their human resources through appropriate training interventions. The objective is to study various cost-effective methods and techniques...