Actual paradigm of formation and implementation by commercial enterprises the mechanisms of food promotion by means of internet technologies
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2016, Vol 1, Issue 73
Abstract
The purpose of the article is the synthesis and development of actual paradigms of development and implementation by commercial enterprises the mechanisms of food promotion by means of internet technology. The objectives of the article implemented by using the following general and specific research methods: analysis and synthesis, systematization and generalization, dialectical approach. The introduction of Internet technologies in marketing activities of Ukrainian commercial enterprises presents one of the important directions of innovative development and requires synthesis of experience, its systematization and develop specific recommendations for the implementation and further development of mechanisms to promote food by means of Internet technologies. The theoretical content, structure and features of economic and organizational mechanisms to promote food is revealed. Improved interpretation of the term "promotion mechanism", provided the author's definition in the article. The concept of the mechanism of promotion ia defined as a set of actions on bringing products by trade enterprises to consumers, and that, unlike the existing ones, including organic combination of process management principles and terms of goods movement using the tools of communications and marketing, selling food forms and systems software business processes to encourage consumers to purchase and activation of sales. That allows to distinguish the types of economic and organizational mechanisms to promote food. The approach to process improvement the food trade through the implementation of mechanisms to promote means of Internet technology. In the article considered approaches to the formulation and implementation of economic and institutional mechanisms of food promotion by means of Internet technology and to improve processes of trade, which can be used in the practice of retailers.
Authors and Affiliations
Olena Shovkova
Keywords
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