Challenges Faced by Software Start-Ups
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2017, Vol 5, Issue 5
Abstract
Start-up companies face challenges especially in the early stages which include the competition with well-established organizations that have budgets for traditional promotional activities. Launching a new software suite can be an exciting thing in the life of any start-up company - but sometimes, that excitement turns to frustration, as the software fails to make the impact in the market and struggles to make its mark. In most of the cases, this is not because the software is lacking wonderful features, but because there is simply no prudent and strategic software marketing plan in place. Traditional marketing can be expensive. The solution is to explore and analyse various marketing channels that can give you maximum brand exposure without worrying about the budget.
Authors and Affiliations
Deepa N, Nikhil M, Sree Teja G, Manideep Reddy K V, Akhil K
Keywords
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