Implementing Business Analytics Solution in selected Industries in the Philippines
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 6
Abstract
In this milieu of technology and knowledge-driven societies, disruptive and innovation to operational practices are being sought after by the organizational leaders. These leaders as the focal resource in the company’s profitability, cost-reduction on operational expenses, revenue generation and risk management; they ventured into integrating systems and processes improvement as well use of technology. This paper presents the practical impact of implementing an analytics solution to selected industries in the Philippines. The researchers used the Descriptive-Quantitative research design. A researcher-designed questionnaire was floated to the purposively selected respondents who were middle and top managers to get the practical applications and benefits of deploying analytics solutions in their respective organizations. Results have shown that most of the companies nowadays are using Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. It can also be inferred that analytics is commonly used in Standard Reporting, information system visualization through dashboards. The researcher recommends that further studies should be conducted such as how the analytics solution impacted the companies’ efficiency and conducting empirical analysis on customer retention, sales increase, and conversion
Authors and Affiliations
Dr. Felicisima V. Rafael
Keywords
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- EP ID EP412042
- DOI 10.9790/487X-2006074852.
- Views 135
- Downloads 0
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