MANAGERIAL COMPETENCIES IN THE AREA OF THE CREATIVITY AND INNOVATIONS
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2014, Vol 15, Issue 1
Abstract
Creativity, innovation and entrepreneurship are factors that lead the company to success in the market, as well as elements of managerial competence, increasing the effectiveness of managers in conditions of the dynamically changing environment. Creativity is a necessary, but not sufficient condition of the innovation. Innovation can implement creativity in organizational processes, products and technologies. A link between creativity and innovation is a pro-innovation attitude, that is a true interest in implementing creative ideas connected with readiness to take responsibility for the process of operationalisation and implementation. Pro-innovation attitudes can be reinforced by strengthening creativity of the individual. As the research findings indicate, there is a relationship between creativity of the individual and innovation of the company. The paper presents creativity, innovation and entrepreneurship as elements of managerial competence in the process of the effective business management in conditions of the changeable environment.
Authors and Affiliations
Katarzyna Szczepańska-Woszczyna
Keywords
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