MARKETING OF INNOVATIONS IN THE ENTERPRISE’S ACTIVITY
Journal Title: Наукові праці. Серія "Економіка" - Year 2017, Vol 302, Issue 290
Abstract
The marketing innovation has considered in this article and place in the management of the enterprise. The concept of innovation and their features have analyzed. The structure of the innovative marketing opportunities had characterized .
Authors and Affiliations
L. S. Melnychuk, A. N. Gladun
Keywords
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