PHYTONYM STATUS OF PHARMACEUTICAL ADVERTISING TEXTS
Journal Title: Записки з ономастики - Year 2016, Vol 0, Issue 19
Abstract
The article deals with the functioning of phytonyms in pharmaceutical advertising texts. Pharmaceuticals advertising texts provide rich material for the study of proper names. The purpose of the article is the analysis of phytonyms’ functioning in pharmaceutical advertising texts. The tasks are defining the specifics of the phytonyms’ functioning in pharmaceutical advertising texts. Similarities are found in the pharmaceutical advertising texts in the Ukrainian, English and Russian languages. A brief outline of phytonyms’ studies are presented. The characteristics of phytonyms in pharmaceutical advertising texts are shown. The role the proper names in the pharmaceutical advertising texts is defined. Proper names help to express the advertising texts’ ideas. It is proved that phytonyms serve as the additional source of expression; they promote disclosure of advertising text’s ideas. It is eliminated nominative, information and advertising, suggestive and cultural functions of phytonyms in pharmaceuticals advertising texts.
Authors and Affiliations
S. V. Nasakina
Keywords
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- EP ID EP192031
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